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Information Campaigns : Balancing Social Values and Social Change - Charles T. Salmon

Information Campaigns

Balancing Social Values and Social Change

By: Charles T. Salmon (Editor)

Paperback

Published: 1st December 1989
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Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.

The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

Campaigns And Social Structure
Campaigns for Social Improvement
An Overview of Values, Rationales, and Impacts
Community Power and Leadership Analysis in Lifestyle Campaigns
Family Planning, Abortion and AIDS
Sexuality and Communication Campaigns
The Knowledge-Behavior Gap in Public Information Campaigns
A Development Communication View
Media Coverage and Social Movements
Information and Power
Toward a Critical Theory of Information Campaigns
Campaigns, Change and Culture
On the Polluting Potential of Persuasion
The Campaign Process
Publics, Audiences and Market Segments
Segmentation Principles for Campaigns
Message Strategies for Information Campaigns
A Social Psychological Analysis
Strategies and Tactics in Political Campaigns
Estimating the Magnitude of Threats to Validity of Information Campaign Effects
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803932197
ISBN-10: 0803932197
Series: Sage Annual Reviews of Communication Research
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 312
Published: 1st December 1989
Country of Publication: US
Dimensions (cm): 21.67 x 14.12  x 2.24
Weight (kg): 0.41