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Information and Behavior : Systems of Influence - Richard A. Winett

Information and Behavior

Systems of Influence

Hardcover

Published: 13th May 1986
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First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Communicationp. ii
Prefacep. xi
Acknowledgmentsp. xii
Introduction: a Behavioral Systems Framework For Information and Effectsp. 1
Conclusionsp. 22
Prosocial Television: Effective Elements, Barriers To Broadcastingp. 26
Diffusion from a Behavioral Systems Perspectivep. 59
Social Marketing: Ethics Concepts, Methods Strategies, and Applicationsp. 83
Summaryp. 91
Introductionp. 111
New Media: Hyperbole Versus Realityp. 111
Conclusionp. 152
Information and Health Behavior: Futile Attempts Or Small-Wins?p. 155
Conclusionp. 189
Behavioral Systems Approach To Information and Consumer Behavior: Economic, Legal And Communication Aspects Of Effective Information Remediesp. 190
Future Directions: Information Technology/Behavioral Systems for the Public Goodp. 226
Referencesp. 235
Author Indexp. 249
Subject Indexp. 255
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780898596908
ISBN-10: 0898596904
Series: Routledge Communication
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 280
Published: 13th May 1986
Publisher: LAWRENCE ERLBAUM ASSOC INC
Country of Publication: US
Dimensions (cm): 23.39 x 15.6  x 1.75
Weight (kg): 0.56
Edition Number: 1