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Influence  : The Psychology of Persuasion - Revised Edition - Professor Robert B. Cialdini

Influence

The Psychology of Persuasion - Revised Edition

Paperback

Published: 4th August 2009
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Published: 2nd June 2009
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Based on years of study by a distinguished psychologist, this backlist classic is one of the most important books on persuasion ever published, promising that you'll never again say "yes" when you really mean "no" - and you'll make yourself more influential than ever before. Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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Influence
 
3.3

(based on 3 reviews)

Ratings Distribution

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    (1)

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67%

of respondents would recommend this to a friend.

Reviewed by 3 customers

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5.0

I will read this more than once!

By 

from canberra australia

About Me Everyday Reader

Pros

  • Broad Appeal
  • Easy To Understand
  • Expert Author
  • Great Insights
  • Well Written

Cons

    Best Uses

    • Reference

    Comments about Influence:

    This was an excellent book! I very much injoyed the conversation style of writing he choose to use!

    (0 of 1 customers found this review helpful)

     
    1.0

    fluff

    By 

    from Melbourne

    About Me Casual Reader

    Verified Buyer

    Pros

    • Good Topic

    Cons

    • Lots Of Fluff
    • No New Ideas

    Best Uses

      Comments about Influence:

      Lots of fluff, lacks quality

      (2 of 2 customers found this review helpful)

       
      4.0

      The science behind human interaction

      By 

      from Sydney

      About Me Bookworm

      Verified Buyer

      Pros

      • Broad Appeal
      • Deserves Multiple Readings
      • Easy To Understand
      • Expert Author
      • Great Insights
      • Well Written

      Cons

        Best Uses

        • Reference

        Comments about Influence:

        I watch Robert Caildin's presentations on youtube and find his scientific social experimentations on human behaviour both in interesting and informative - so I decided to buy his book so that I always have his references at hand.

        Displaying reviews 1-3

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        For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

        ISBN: 9780061241895
        ISBN-10: 006124189X
        Series: Collins Business Essentials
        Audience: General
        Format: Paperback
        Language: English
        Number Of Pages: 336
        Published: 4th August 2009
        Publisher: HarperCollins Publishers Inc
        Country of Publication: US
        Dimensions (cm): 20.3 x 13.5  x 2.1
        Weight (kg): 0.3