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Inevitable : Understanding the 12 Technological Forces That Will Shape Our Future, The - Kevin Kelly


Understanding the 12 Technological Forces That Will Shape Our Future, The

Paperback Published: 22nd June 2017
ISBN: 9780143110378
Number Of Pages: 336

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A New York Times Bestseller

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other.

By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place as this new world emerges.

About the Author

Kevin Kelly is Senior Maverick at Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is editor and publisher of the Cool Tools website, which gets half a million unique visitors a month. From 1984 - 1990 Kelly was publisher and editor of The Whole Earth Review , a journal of unorthodox technical news. He co-founded the ongoing Hackers Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985.

He is the author of Cool Tools, What Technology Wants, New Rules for the New Economy, and the classic book on decentralized emergent systems, Out of Control. His journalism has appeared in The New York Times, The Wall Street Journal, The Economist, Time, Harpers, GQ, and Esquire. He lives in Pacifica, California.

Industry Reviews

"A quintessential work of technological futurism . . . what's valuable about The Inevitable, from a business perspective, is less what it says about how to innovate, and more what it says about where to innovate." - James Surowiecki, strategy + business, "Best Business Books 2017 - Innovation"

"Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he's right. In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he's foreseeing really are inevitable. It's like having a crystal ball, only without the risk of shattering."
--David Pogue, Yahoo Tech

"This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity."
--Chris Anderson, author of The Long Tail

"How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book."
--Brian Eno, musician and composer

"Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he's given us a glimpse of how the next three decades will unfold with The Inevitable, a book jam-packed with insight, ideas, and optimism."
--Ernest Cline, author of Ready Player One

"As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future."
--Mark Frauenfelder, Boing Boing

"Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going. The Inevitable is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact."
--Hugh Howey, author of Wool

"Automatic must-read."
--Marc Andreessen, co-founder Andreessen Horowitz

Made me more positive about our technological future


Kelly has spent a lifetime on the cutting edge of social technology and in this book he distils them into twelve qualities that will shape our world. Becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing, interacting, tracking, questioning, beginning. It wasn't what a I expected. The subtitle talks about '12 technologies' that will transform our world. I expected those technologies to be things like Facebook and robots, maybe renewable energy. But in shaping his book around the qualities of new technology, Kelly reveals the flow and shift that we have ventured into already, but not at all properly understood. An example, in the chapter on flow, Kelly shows how your twitter and Facebook feeds bring a constant flow of new information/ interaction, changing the way we socialise. Facebook is also a great example of how differently we share our lives (personal details to strangers on a public platform), how we are accessing information in entirely new ways, supporting and helping each other (example, gofundme, shared on Facebook). There is a lot here that I have personally experienced but hadn't imagined where it might go in the future, and how much life has, and will continue to, change as a result. Kelly gives loads of great examples, making the book very accessible. The examples reveal whole new worlds of technology I didn't even know about, and get me thinking about the one's I use regularly, like a Uber. This is an important book. I have been resistant to the encroachments of AI, but Kelly has me thinking more positively about our technological future.



I would buy this book again


This is a very interesting book. I agreed with the content except for the author's positive opinions on nuclear power. He obviously has not read Mark Willacy's book "Fukushima".

Ravenshoe, FNQ, Australia



4.5 2


ISBN: 9780143110378
ISBN-10: 0143110373
Audience: General
Format: Paperback
Language: English
Number Of Pages: 336
Published: 22nd June 2017
Publisher: Penguin Putnam Inc
Country of Publication: US
Dimensions (cm): 21.1 x 13.8  x 2.1
Weight (kg): 0.27
Edition Number: 1