A New York Times Bestseller
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other.
By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place as this new world emerges.
About the Author
Kevin Kelly is Senior Maverick at Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is editor and publisher of the Cool Tools website, which gets half a million unique visitors a month. From 1984 - 1990 Kelly was publisher and editor of The Whole Earth Review , a journal of unorthodox technical news. He co-founded the ongoing Hackers Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985.
He is the author of Cool Tools, What Technology Wants, New Rules for the New Economy, and the classic book on decentralized emergent systems, Out of Control. His journalism has appeared in The New York Times, The Wall Street Journal, The Economist, Time, Harpers, GQ, and Esquire. He lives in Pacifica, California.
"A quintessential work of technological futurism . . . what's valuable about The Inevitable, from a business perspective, is less what it says about how to innovate, and more what it says about where to innovate." - James Surowiecki, strategy + business, "Best Business Books 2017 - Innovation"
"Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he's right. In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he's foreseeing really are inevitable. It's like having a crystal ball, only without the risk of shattering."
--David Pogue, Yahoo Tech
"This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity."
--Chris Anderson, author of The Long Tail
"How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book."
--Brian Eno, musician and composer
"Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he's given us a glimpse of how the next three decades will unfold with The Inevitable, a book jam-packed with insight, ideas, and optimism."
--Ernest Cline, author of Ready Player One
"As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future."
--Mark Frauenfelder, Boing Boing
"Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going. The Inevitable is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact."
--Hugh Howey, author of Wool
--Marc Andreessen, co-founder Andreessen Horowitz