Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/

Individuals in B2B Marketing
Sensemaking and Action in Context
By: Maria Ivanova-Gongne (Editor), Lasse Torkkeli (Editor), Nikolina Koporcic (Editor), Wilhelm Barner-R?smussen (Editor)
eBook | 21 June 2024 | Edition Number 1
At a Glance
eBook
$80.99
or
Instant Digital Delivery to your Booktopia Reader App
ISBN: 9781040051191
ISBN-10: 1040051197
Series: Routledge Studies in Marketing
Published: 21st June 2024
Format: ePUB
Language: English
Publisher: Taylor & Francis
Edition Number: 1
You Can Find This eBook In
This product is categorised by
- Non-FictionEconomics
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement Decision Making
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionBusiness & ManagementInternational Business
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementBusiness Mathematics & Systems
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management
























