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In-House Design in Practice : Real-World Solutions for Graphic Designers - Cathy Fishel

In-House Design in Practice

Real-World Solutions for Graphic Designers

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In-House Design in Practice is be a practical manual for in-house designers. Its a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies.

Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company; gaining the respect and understanding of peers; resource management; project managment; negotiating the in-house system; building design relationships inside and outside of the organization; linking creatively with business strategies; presentation skills; selling ideas up the food chain; winning executive buy-in and much more.

In-house Design: An Introduction
Prefacep. 6
Introduction: What is an in-house designer?p. 10
Why work in house?p. 11
Tim Hale, Fossil, Inc.p. 16
In-house Design in Theory
Defining Your Position
What do you do?p. 23
What do you not do?p. 24
Case Study: Fossil, Inc.p. 26
Case Study: Metrop. 28
What does your employer do?p. 34
Case Study: Mutual of Omahap. 36
What does your employer want you to do?p. 39
Employer or client?p. 39
Case Study: Fossil, Inc.p. 42
Case Study: Nickelodeonp. 43
Case Study: Whirlpool, Inc.p. 44
Case Study: Lomographic Society Internationalp. 48
In-house Design in Practice
Selling Your Services
How do you explain what you do?p. 52
Everyone's a designerp. 58
But you're the expertp. 58
What is your mission?p. 59
Show and tellp. 61
Case Study: Virgin Atlanticp. 62
How do you explain your tools?p. 65
Jargonp. 65
Explain your work's valuep. 65
How the client obtains valuep. 68
Securing full value: the designer's rolep. 75
Develop a proactive processp. 81
Selling Your Ideas Up the Ladder
Closing the dealp. 88
Creative Strategies
Budget managementp. 97
Time managementp. 103
Case Study: Tyndale House Publishersp. 110
Resource managementp. 115
Negotiationp. 120
Setting benchmarksp. 135
Case Study: Rand McNallyp. 140
Fiddleproofing your designsp. 144
Case Study: Texas Tech Universityp. 150
In-house Design in Context
Working Your Way Up
Gaining feedback and freedomp. 158
Getting any feedback at allp. 163
Getting more creative freedomp. 166
Case Study: Andy Epsteinp. 170
Celebrating your successesp. 172
Case Study: Selfridgesp. 174
Remaining inspiredp. 180
Case Study: Museum of Science, Bostonp. 184
Case Study: Room & Boardp. 186
What lies ahead?p. 194
Resourcesp. 202
Indexp. 204
Thanksp. 208
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781600610981
ISBN-10: 1600610986
Audience: Professional
Format: Paperback with Flaps on Inside & Back Covers
Language: English
Number Of Pages: 208
Published: 26th June 2008
Country of Publication: US
Dimensions (cm): 21.768 x 17.247  x 1.6
Weight (kg): 0.594