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Improve Your Global Business English : The Essential Toolkit for Writing and Communicating Across Borders - Fiona Talbot

Improve Your Global Business English

The Essential Toolkit for Writing and Communicating Across Borders


Published: 3rd November 2012
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Published: 3rd November 2012
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Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place.

About the Author

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills Consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK and writes articles for magazines and poems for anthologies.

"Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." Elite Business Magazine "The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." People Management magazine "[A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections." The Midwest Book Review, The Library Bookwatch

Introductionp. xi
Writing English for global businessp. 1
The purpose of this bookp. 1
Defining readers, customers and target audiencep. 2
Your audience can be anyone and everyonep. 2
Understanding cultures, subcultures and approaches to businesses and workplacesp. 3
What to write and how much to writep. 5
The three Ss - smart, sophisticated and successfulp. 9
The three Cs - clear, comprehensible and confidentp. 11
Worksheetp. 13
Why do we write in business?p. 16
Writing is a soft skill but not a soft optionp. 16
An outline of the history of Englishp. 18
What is standard and variant English?p. 20
English: A global language but is it a global currency?p. 21
Defining global business English within your organizationp. 23
Using office guidelines and in-house stylep. 24
Worksheetp. 26
Deciding your business writing objectives in the digital agep. 29
The changing face of writing in the digital agep. 29
Describing what you and your organization dop. 33
Focus on the message, not just the translationp. 34
Using online or agency translatorsp. 35
'Brand you' and your organization's brandp. 37
Worksheetp. 44
Common challenges in business English in a global workplacep. 47
Presentation, style and fonts matterp. 47
The pitfalls of 'instant'p. 56
Scan reading and skim readingp. 56
Presentations should always showcase your talentp. 57
Anticipate what may be askedp. 60
More tips to make business communications easierp. 60
Worksheetp. 62
How does writing in a global economy affect us all?p. 64
In a sense we are all selling nowp. 64
Effective writing opens doorsp. 65
Letters: A general introductionp. 67
Specific tips on salutations and titles - how to address peoplep. 69
Example of a letter asking for informationp. 71
Should the same letter go to all recipients?p. 74
Worksheetp. 76
Writing e-mailsp. 78
Evaluate when to use e-mailp. 78
Using e-mail efficientlyp. 80
How poorly written e-mails can undermine performancep. 89
Instant text messagingp. 92
Multilingual and other e-mail threadsp. 93
A corporate e-mail policy can helpp. 96
Writing effective e-mails gets 'brand you' noticedp. 97
Worksheetp. 98
Making an impactp. 100
The 'wow factor' sets you apartp. 100
Word power skillsp. 102
Who takes centre stage?p. 106
Build up a dossier of good examples and serve your customers wellp. 108
Standard written endings can wreck impactp. 109
Worksheetp. 112
Using the global word power skills guidep. 114
What is the global word power skills guide?p. 114
Being correct for purposep. 116
Write clearly and comprehensiblyp. 117
Writing for impactp. 119
Focus on your readersp. 120
Worksheetp. 126
Report writingp. 128
Are your report-writing skills right for today?p. 128
Have you evaluated your target audience and your role?p. 129
Checklist: Plan before you writep. 130
Structure of reportsp. 131
Different writing styles for different reportsp. 133
Making your mark and anticipating questionsp. 134
Writing can put up unintended barriersp. 138
Technical reports in a global contextp. 138
Executive summariesp. 139
Worksheetp. 140
Writing agendas, notes and minutes of meetingsp. 142
The effect of the digital age on meetingsp. 142
Were we at the same meeting?p. 143
What will go on your agenda?p. 144
Action sheetsp. 146
Style tips for minutesp. 148
Defining timescales will helpp. 148
Converting notes to minutes - the vital stagesp. 149
Worksheetp. 151
Personal and company promotion in the digital agep. 153
Traditional public relations (PR) promotion and PR promotion in the digital agep. 153
Personal promotion todayp. 154
Are you creating the right publicity?p. 155
Standard layout of a press releasep. 157
Doing the extra to make it workp. 157
Words to make an impactp. 159
Writing for websitesp. 160
Advertising and promotional literature for a global marketp. 164
Worksheetp. 165
Using word power skills with social networking mediap. 167
www: words, words, wordsp. 167
Using a Facebook page to promote your product or servicep. 169
To tweet or not to tweet? How to write for Twitterp. 174
Using LinkedIn to promote or share informationp. 179
The company blog - how useful is it really?p. 185
Some writing tips for when you use images and videop. 187
Conclusionp. 188
Worksheetp. 189
Quality mattersp. 191
Why it matters to get it rightp. 191
Making mistakes is human, isn't it?p. 191
Written mistakes - the impact on readers and businessesp. 192
Some common business writing errors in global Englishp. 198
To deal or not to deal with other people's mistakesp. 201
Maintaining a mistake-free zonep. 201
Summaryp. 202
Worksheetp. 203
Writing tips for everyday businessp. 206
Punctuation and grammar in global Englishp. 206
Parts of speechp. 209
Agreement of subject and verbp. 212
Writing a datep. 213
Timep. 216
Worksheetp. 219
The kaleidoscope effect - further perspectives for global business Englishp. 221
Mirrors and kaleidoscopesp. 221
Problems other than the English you usep. 223
Offering or requesting supportp. 225
Diversity in writing - other challengesp. 227
Using business English to communicate changep. 228
Using the right words to motivatep. 229
Burying good newsp. 231
The way forwardp. 233
Worksheetp. 234
Answers to worksheetsp. 236
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780749466138
ISBN-10: 0749466138
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 3rd November 2012
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 21.6 x 15.3  x 1.4
Weight (kg): 0.33