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If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition - Grant Cardone

If You're Not First, You're Last

Sales Strategies to Dominate Your Market and Beat Your Competition

Hardcover Published: 13th May 2010
ISBN: 9780470624357
Number Of Pages: 272

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"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions. If you don't want to have regrets in your life about never reaching your dreams, read this book and light your life on fire!"—Dr. Tony Alessandra, Hall-of-Fame Motivational Speaker and author of The Platinum Rule

"If Grant's book doesn't motivate you to think bigger, work smarter, and accomplish more than you ever thought possible, then the 'box' you're stuck in is in danger of becoming a casket! Take your dreams out of mothballs, get your game face on, and get ready for the ride of your life!"—Dave Anderson, President, Learn-to-Lead, and author of How to Run Your Business by The Book

"I love Grant Cardone's book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says. It worked for me."—Warren Greshes, author of The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!

"Nearly all of the sales advice you've been taught will land you in last place. Read this book and learn how to finish first!"—Frank Rumbauskas, New York Times bestselling author, NeverColdCall.com

"Grant Cardone's new book is a must-read if you want to be first, if you want to be the best!"—Todd Duncan, New York Times bestselling author

In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you're in business during a down economy, winning means one thing: being first.

If You're Not First, You're Last is your play-book for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.

Pulling no punches and allowing no excuses, If You're Not First, You're Last gives you:

An advance-and-conquer attitude

The secret strength of "hunger"

Your Freedom Plan

Why dominance means disregarding social norms

How to deliver at "Wow" levels

How to convert unsold goods into sales now

The "Power" Schedule—the exact daily formula for personal success

And so much more!

Even in a down economy, you can get to the top in your career and business—and the top is the right place to be! If You're Not First, You're Last gives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won't just succeed, you'll dominate.


Chapter 1 Four Responses to Economic Contractions.

Chapter 2 Power Base Reactivation.

Chapter 3 Past Client Reactivation.

Chapter 4 The Most Effective Call to Advance and Conquer.

Chapter 5 Converting the Unsold.

Chapter 6 Multiply through Existing Clients.

Chapter 7 Delivering at "Wow" Levels.

Chapter 8 The Importance of Price.

Chapter 9 Activate Second Sale to Boost Profits.

Chapter 10 The Value-Added Proposition.

Chapter 11 Act Hungry.

Chapter 12 Expand Acceptable Client Profile.

Chapter 13 Effective Marketing Campaigns.

Chapter 14 Repackaging for Increased Profits.

Chapter 15 The Power Schedule to Advance and Conquer.

Chapter 16 An Advance-and-Conquer Attitude.

Chapter 17 Your Freedom Financial Plan.

Chapter 18 The Most Important Skill Needed to Advance and Conquer.

Chapter 19 The Unreasonable Attitude.

Conclusion How to Guarantee Your Position.




ISBN: 9780470624357
ISBN-10: 0470624353
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 272
Published: 13th May 2010
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 23.62 x 16.0  x 2.29
Weight (kg): 0.47
Edition Number: 1

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Grant Caldone

About the Author

Grant Cardone is the founder and CEO of Cardone Enterprises and is a top international sales expert, real estate mogul, and entrepreneur with $100M+ annual revenues from all five of his companies. His primary venture is Cardone Training Technologies that helps companies grow sales by customizing their sales processes to be more effective. He also owns and operates Cardone University, Cardone Acquisitions, Cardone Capital and Grant Cardone TV Network.

Visit Grant Caldone's Booktopia Author Page