Responsible for creating some of the most famous physiques in fashion, music, politics and industry including Tom Ford, Naomi Campbell, Michael McIntyre, James Corden, Amanda Holden, Trudi Styler and Mel C, personal trainer Matt Roberts has worked with celebrities who have requested, demanded and wished for every conceivable goal. In this exciting new book, Matt encourages you to think like a celebrity, presenting two of his highly acclaimed fitness and diet programmes for following at home and in your gym.
The first, a 12-week plan, allows time to radically change your body in all ways - sculpting your shape, stripping fat and increasing fitness levels dramatically. It will leave you thinner, stronger, fitter and more energised. And once you have burnt the fat away, it will stay away.
The second, a 2-week 'blitz' programme, is something that Matt uses with clients when they are in the final two weeks of training before their big moment.
It is intensive, it is strict, and it will make you push yourself to a whole new level, but it will give you the opportunity to rid yourself of as much fat and fluid as possible in a very short time frame, and you will lose inches far more quickly than you thought you could.
This programme is unapologetically challenging, but it does produce great results, quickly! While Matt knows that being ready for a 'red carpet' moment heightens the level of attention on a scale unlike almost anything else, he also understand that you can produce something similar yourself at any time, by setting clear goals, having a target, setting a timeline and also understanding the upsides and downsides of achieving or failing to reach your desired goal.
So whether you are preparing for a special occasion such as a wedding day or simply aiming to get yourself into shape for the beach in summer, Matt provides the structure, the programme, the expertise and the guidance to help you to reach your intended goal, fulfil your potential and demonstrate that no obstacle is too big and no challenge insurmountable.
About the Author
As the UK's leading personal trainer and best-selling fitness author; Matt Roberts presides over a multi-faceted fitness and nutrition empire including 4 personal training centres, a series of 8 books published in over 20 countries, fitness DVDs, and an intelligently designed, technologically advanced exercise clothing range.
Inspired by the body-conscious trend sweeping the US, Matt spotted a gap in the market for exclusive one-toone personal training and opened his first private Mayfair gym in 1995, at the age of 22. It was the first of its kind in Europe and its success resulted in the opening of three further state-of-theart London gyms: 2005 saw the opening of the flagship Matt Roberts Personal Training Centre on Berkeley Street, the largest one-to-one training facility in the world; in 2008 he launched a state-of-the-art training studio in the City and another in the iconic Jack Straw's Castle in Hampstead, while 2009 saw the launch of his latest studio in Chelsea.
Matt's team now comprises more than 70 personal trainers, Pilates teachers, dieticians and physiotherapists in London. Matt's many television appearances and columns in national newspapers and magazines have gained him a celebrity following which has included the likes of Madonna, Naomi Campbell and Trudi Styler. Matt is the main fitness expert for BBC Radio 1 and BBC Breakfast, writes regular features for The Daily Telegraph, Glamour and many other titles and has worked as nutritional and fitness consultant for brands including Sony, Gillette and Danone.
As an honorary professor at The London Metropolitan University, Matt delivers lectures and is undertaking research into several areas of fitness including the effect of exercise on children with asthma, and is working on developing a solution for the low level of child participation in PE in schools.