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I Just Want It to Work! : A Guide to Understanding Digital Marketing and Social Media for Frustrated Business Owners, Managers and Marketers - Kevin Spiteri

I Just Want It to Work!

A Guide to Understanding Digital Marketing and Social Media for Frustrated Business Owners, Managers and Marketers

Paperback

Published: 1st April 2017
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Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at not knowing the best strategies to implement? Are you looking to either employ an internal resource to run this function within, or to hire some outside help and would like to better understand how it all works so that you understand enough about it to ask the right questions and ensure you don't get taken for a ride? Do you just want it all to work? With digital marketing and social media changing every day it can be very difficult to keep up, and so uninformed business owners, managers and marketers often waste lots of time and money on ineffective strategies. I Just Want it to Work! breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business. Marketing, Digital and Social Media master Kevin Spiteri covers in detail:

        • the universal language and purpose of marketing principles when determining digital and social media strategies
        • the most common digital and social media problems for businesses
        • how to establish digital and social strategies that are aligned with your target audience
        • understanding the importance of setting objectives such as brand awareness, lead generation, engagement, building a community, traffic, and more
        • how to budget and to calculate return on investment
        • the steps involved in developing a successful campaign.
If digital marketing and social media make your head spin, this is the book for you.

About the Author

With over 16 years' experience in working with and for both SMEs and multinational corporations, Kevin Spiteri is a polished strategic marketer who holds an MBA from UoN, and multiple undergrad qualifications in business and marketing. Now a serial entrepreneur, Kevin owns multiple businesses and has a desire for educating businesses and investing in startups to help these businesses grow. Having worked both client side and agency side, Kevin understands the issues from all angles. Kevin exudes passion and enthusiasm for developing the most effective and impactful strategies for his clients.

WRITE A REVIEW

AWESOME READ!

5

This was a fantastic read, super easy to read nice and quick and has plenty of great information to help decipher and understand that world of digital marketing, which is oh so important moving into the future of my business and any business for that fact. This will not make you a marketer, but will help you as a business owner make much more informed and accurate decisions about marketing options that are presented to you as a CEO of a business, big or small! Great work and great book!

Sydney

true

Excellent

4

Social media is a nightmare to understand. "I just want it to work" - provides some help

Melbourne

true

I Just Want It To Work!

4.5 2

100.0

ISBN: 9780648018049
ISBN-10: 0648018040
Audience: General
Format: Paperback
Language: English
Number Of Pages: 218
Published: 1st April 2017
Publisher: Michael Hanrahan
Country of Publication: AU
Dimensions (cm): 21.01 x 14.81  x 1.17
Weight (kg): 0.27