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Hyperwars : Eleven Essential Strategies for Survival and Profit in the Era of Online Business - Bruce Judson

Hyperwars

Eleven Essential Strategies for Survival and Profit in the Era of Online Business

Paperback Published: 25th January 2000
ISBN: 9780684855653
Number Of Pages: 244

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The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast.

Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free, '" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.

"HyperWars" explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.

Michael Wolff author of Burn Rate Judson has a remarkable ability to separate the hype from reality: HyperWars is a rare combination of an insightful explanation of what is happening today and highly useful lessons for business survival.

Why I Wrote This Bookp. 11
Introduction: Observations from the Front Linesp. 13
The New Competitive Realityp. 19
The Emergence of HyperWarsp. 21
How the Internet Changes the Competitive Battlegroundp. 33
Eleven Strategies for Thriving in A Hypercompetitive Worldp. 57
Use the Internet as the World's Most Sophisticated Telephonep. 61
Speed Is Everythingp. 75
Cut Costs and Increase Efficiency Using the Webp. 89
A Great Product Today Requires Something Morep. 105
Get Personalp. 115
Create the "Total Solution" for Your Customerp. 135
Market Relentlesslyp. 149
The Magic in "Free"p. 165
Business Plans Are More Essential than Everp. 179
Flexibility Is Keyp. 187
Never Stop Looking over Your Shoulderp. 201
Toward the Future: A Perspectivep. 211
The HyperWars Audit: Is Your Business Ready for Battle?p. 219
Web Site Addresses of Selected Companies and Servicesp. 227
Indexp. 231
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780684855653
ISBN-10: 0684855658
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 244
Published: 25th January 2000
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 1.4
Weight (kg): 0.32