What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.
Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.
Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
About the Author
Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
This brilliant little book is sure to inspire the next new meaningful product or company -- Ivy Ross, VP Design, Google
At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas -- Chip Conley, Strategic Advisor, AirBnB
Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future -- Antonio Zea, Senior Director, Under Armour
While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill -- Steve Clayton, Chief Storyteller, Microsoft
Jiwa explains a whole new way to innovate and change the world * Guy Kawasaki, author of THE ART OF SOCIAL MEDIA *
Insightful...I highly recommend all of the books Bernadette's written * Seth Godin, bestselling author of POKE THE BOX and THE PURPLE COW *
Number Of Pages: 160
Published: 1st June 2017
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 19.6 x 12.9 x 1.2
Weight (kg): 0.13
Edition Number: 1