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Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts : Second IFIP WG 13.6 Conference, HWID 2009, Pune, India, October 7-8, 2009, Revised Selected Papers - Dinesh Katre

Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts

Second IFIP WG 13.6 Conference, HWID 2009, Pune, India, October 7-8, 2009, Revised Selected Papers

By: Dinesh Katre (Editor), Rikke Orngreen (Editor), Pradeep Yammiyavar (Editor), Torkil Clemmensen (Editor)

Hardcover Published: 25th March 2010
ISBN: 9783642117619
Number Of Pages: 253

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We are extremely pleased to present a comprehensive book comprising a collection of research papers which is basically an outcome of the Second IFIP TC 13.6 Working Group conference on Human Work Interaction Design, HWID2009. The conference was held in Pune, India during October 7-8, 2009. It was hosted by the Centre for Development of Advanced Computing, India, and jointly organized with Copenhagen Business School, Denmark; Aarhus University, Denmark; and Indian Institute of Technology, Guwahati, India. The theme of HWID2009 was Usability in Social, C- tural and Organizational Contexts. The conference was held under the auspices of IFIP TC 13 on Human-Computer Interaction. 1 Technical Committee TC13 on Human-Computer Interaction The committees under IFIP include the Technical Committee TC13 on Human-Computer Interaction within which the work of this volume has been conducted. TC13 on Human-Computer Interaction has as its aim to encourage theoretical and empirical human science research to promote the design and evaluation of human-oriented ICT. Within TC13 there are different working groups concerned with different aspects of human- computer interaction. The flagship event of TC13 is the bi-annual international conference called INTERACT at which both invited and contributed papers are presented. Contributed papers are rigorously refereed and the rejection rate is high.

About the Authorsp. ix
Introductionp. xi
The Good and the Bad of the Coffee Shop Industryp. 1
Good copp. 3
Bad copp. 6
Weighing it all up and tipping the scales one way or the otherp. 9
What do you want to do for the rest of your life?p. 9
The Entrepreneur Skills Matrixp. 15
Key lessons before you even contemplate pouring your first cup of coffeep. 17
Key entrepreneur skill number one: Relentless, pig-headed determinationp. 17
Key entrepreneur skill number two: Taking complete and utter responsibility for your businessp. 21
Key entrepreneur skill number three: Provide tons of valuep. 24
Key entrepreneur skill number four: Realism – the ability to really see things as they arep. 26
Key entrepreneur skill number five: Financial disciplinep. 27
Key entrepreneurial skill number six: The ability to make tough decisions and ‘not care what others think’p. 31
Key entrepreneurial skill number seven: Crystal clarityp. 33
The Great Formula!p. 37
How we developed the Great Formulap. 39
The basic formulap. 40
Concept dilutionp. 43
Understanding how concept dilution manifests itselfp. 46
The Great Formula Expalinedp. 49
Passionp. 51
The shopping centre ‘food hall’ testp. 52
Tastep. 59
Taste part one – Foodp. 64
How do you go about creating great food?p. 67
Sandwich rules – for mid-range retail sandwichesp. 68
Key mantrasp. 70
Star productsp. 71
What should you sell?p. 73
The coffee shop modelp. 73
Keep innovatingp. 77
Taste part two – Coffeep. 78
Qualityp. 79
Customer loyaltyp. 79
Marketingp. 80
Staff satisfaction and motivationp. 80
Customer servicep. 80
Profitsp. 80
Methods of brewingp. 83
focus of filter coffeep. 84
Espresso-based coffeep. 87
The truth about coffee labelsp. 87
Equipment realityp. 89
Emotionally engaging your consumerp. 92
Positioningp. 96
Location, location, location is…nonsense, nonsense, nonsensep. 96
Nomenclaturep. 99
Positioningp. 102
Peoplep. 103
Bob and Brenda; understanding how customers thinkp. 104
Dealing with employeesp. 115
Recruiting great staffp. 118
Application formsp. 119
The interviewp. 120
Induction and the concept of rulesp. 123
Introducing your rulesp. 124
Post-inductionp. 129
Some final rules about training and dealing with your staffp. 130
Marketingp. 135
Creating desirep. 138
How to drive loads of customers into your shopp. 138
Systemsp. 143
Looking at three scenariosp. 143
Real life scenario: Bob sets up a coffee barp. 150
Supplier contact detailsp. 154
Delivery problemsp. 155
Ingredient problemsp. 156
Why your business needs systemsp. 160
So what exactly needs to be systemised?p. 161
Moneyp. 163
So how does the whole money and financial thing work out?p. 165
Step-by-step Action Planp. 173
A step-by-step walk through the weeks and months in the lead up to opening a coffee shopp. 175
deciding on the modelp. 175
deciding where you'll be basedp. 177
deciding whether to rent or leasep. 177
putting together your projected profit and lossp. 178
writing a business planp. 181
pulling together all your suppliersp. 185
open the doors!p. 186
Coffeeboys useful contactsp. 187
Indexp. 195
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9783642117619
ISBN-10: 3642117619
Series: IFIP Advances in Information and Communication Technology
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 253
Published: 25th March 2010
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 24.13 x 15.88  x 1.91
Weight (kg): 1.21