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Human Motivation - David C. McClelland

Paperback

Published: 8th August 1988
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Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

Preface
Foreword
Background
Conscious and unconscious motives
Motives in the personality tradition
Motivation in the behaviourist tradition
The Nature of Human Motives
Emotions as indicators of natural incentives
Natural incentives and their derivatives
Measures of human motive dispositions
Important Motive Systems
The achievement motive
The power motive
The affiliative motives
The avoidance motives
Contextual Effects on Human Motives
Motivational trends in society
Cognitive effects on motivation
How motives interact with values and skills to determine what people do
Motivation training
Milestones in the progress toward a scientific understanding of human motivation
Bibliography
Acknowledgements
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521369510
ISBN-10: 0521369517
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 676
Published: 8th August 1988
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 23.1 x 19.3  x 4.0
Weight (kg): 1.09