How to Write a Marketing Plan for Health Care Organizations

Name: How to Write a Marketing Plan for Health Care Organizations
Brand: Taylor & Francis Inc
Price: 263.75 AUD
Availability: BackOrder

By: William Winston

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Hardcover | 1 January 1985 | Edition Number 1

At a Glance

Hardcover
184 Pages

Dimensions(cm)
21.6 x 15.6 x 1.91

Hardcover

RRP $305.00

$263.75

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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