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This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The authors provide examples of all likely media situations and offer clear directions for handling them, showing academics how to use the media rather than be used by them.
Deciding to Go Public
Talk Shows and Feature Programs
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ISBN: 9780803950894 ISBN-10: 0803950896 Series: Survival Skills for Scholars (Paperback) Audience:
Number Of Pages: 98 Published: 1st September 1993 Country of Publication: US Dimensions (cm): 21.67 x 14.02
Weight (kg): 0.14