How to Work the Film & TV Markets

A Guide for Content Creators

By: Heather Hale

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Hardcover | 27 July 2017

At a Glance

Hardcover
322 Pages

Dimensions(cm)
25.4 x 17.8 x 2.54

Hardcover

$465.25

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How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.

Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun!

This creative guide offers:

An in-depth survey of the most significant film, TV and digital content trade shows around the world;
An overview of the co-production market circuit that offers financing and development support to independent producers;
An outline of the market-like festivals and key awards shows;
A breakdown of who's who at all these events - and how to network with them;
Hot Tips on how to prepare for, execute and follow up on these prime opportunities;
Low-budget key art samples and game plans;
A social media speed tour with a wealth of audience engagement ideas.

Visit the book's space on www.HeatherHale.com for additional resources and up-to-date information on all these events.

Industry Reviews

"For years, I've watched producers and other film creatives spend countless dollars to attend markets such as AFM, Cannes and MIPCOM only to leave discouraged. Simply put, they didn't plan ahead and understand how to work the markets. No one knows this area better than Heather Hale. With How to Work the Film & TV Markets, Heather not only provides content creators a wealth of information designed to help remove the intimidation factor and anxiety inherent in attending a market, but also provides a clear path toward maximizing your precious time and, by virtue, increasing your odds of success. This is essential reading for anyone looking to drum up interest in their projects. Not to be missed."

-Richard "RB" Botto, Actor, Producer, Screenwriter; Founder and CEO of Stage 32; Author of Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd

"Years of visiting the film and TV markets provide a certain level of knowledge of this complex, global dance of finance, development, networking, co-productions, and the like. With Heather Hales' go-to guide in hand, the complexity of the annual cycle of these crucial markets is remarkably clear and easy. Hales' extensive knowledge and insider tips will guide you to a whole new experience of attending such markets, saving time, money and embarrassment. It's simply superb with constantly-updated key info and tips - worth every penny, and my planned gift to industry friends."

-Gabrielle Kelly, Screenwriter, Producer, AFI Screenwriting Faculty

"Heather Hale has a keen prospective on the workings on in the film and television marketplace. A must-read for anyone that has a project and needs to know how to maneuver through the challenging aspects of sales and distribution."

-Valerie McCaffrey Producer, Casting Director

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