Selling can be incredibly profitable. Fast cars, a big house and a comfortable retirement are yours, once you know how to sell. It can also be extremely fun when you have the knowledge necessary to be a top sales person, and you know how to apply it. The Sales Profession is one of the few professions in the world where someone who does not have a college degree and may not have even finished high school, can still be very successful. In fact, you can easily earn a living on par with, and in many cases, in excess of, a medical doctor. Yet, despite the potential, you may struggle with selling. That is understandable and it is really not your fault, because the rules have changed. The way in which Americans buy has dramatically changed due to the Great Recession. We are now living in a new economy. Through this new economy, many sales professionals just like you have seen their incomes crumble to rock bottom levels. In this book, Master Sales Trainer Eric Lofholm, spells out the tools to selling in the new economy.