Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
Number Of Pages: 336
Published: 3rd April 1992
Publisher: John Wiley and Sons Ltd
Country of Publication: US
Dimensions (cm): 25.4 x 17.86 x 2.26
Edition Number: 1