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How to Promote, Publicize, and Advertise Your Growing Business : Getting the Word Out Without Spending a Fortune - Kim Baker

How to Promote, Publicize, and Advertise Your Growing Business

Getting the Word Out Without Spending a Fortune

Paperback

Published: 3rd April 1992
Ships: 15 business days
15 business days
$30.25

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Partial table of contents:

Marketing Communications: Creating Your Company's Voice to the World.

Advertising: Making It from Message to Media Without a Migraine.

Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.

Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.

The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.

Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.

The Marketing Communications Glossary.

Useful References.

Bibliography.

Index.

ISBN: 9780471551935
ISBN-10: 0471551937
Audience: General
Format: Paperback
Language: English
Number Of Pages: 336
Published: 3rd April 1992
Publisher: John Wiley and Sons Ltd
Country of Publication: US
Dimensions (cm): 25.35 x 17.91  x 2.21
Weight (kg): 0.59
Edition Number: 1