You don't need the budget of a Fortune 500 corporation, and you don't have to go to Madison Avenue to create dynamic, winning marketing communications. How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune gives you the full range of professional techniques and cost-effective methods to attract, interest, and motivate your customers. How to Promote, Publicize, and Advertise Your Growing Business tells you: When an outside agency makes sense--and when it's a waste of money; How to write a press release that won't end up in the wastebasket; Ways to get pinpoint accuracy in your mailing lists; What to do to be the talk of your next tradeshow; How to take control of your budget and keep your money from slipping away; ...and much more! Packed with checklists, worksheets, and troubleshooting tips, How to Promote, Publicize, and Advertise Your Growing Business is a complete one-volume course in powerful, effective marketing communications techniques.
Partial table of contents:
Marketing Communications: Creating Your Company's Voice to the World.
Advertising: Making It from Message to Media Without a Migraine.
Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Number Of Pages: 336
Published: 3rd April 1992
Country of Publication: US
Dimensions (cm): 25.4 x 17.86
Weight (kg): 0.58
Edition Number: 1