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How to Promote, Publicize, and Advertise Your Growing Business

Getting the Word Out without Spending a Fortune

By: Kim Baker, Sunny Baker

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Paperback | 20 March 1992 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
25.4 x 17.86 x 2.26

Paperback

RRP $36.25

$34.75

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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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