How to Measure Attitudes

By: Marlene E. Henerson, Lynn Lyons Morris, Carol T. Fitz-Gibbon

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Paperback | 1 December 1987 | Edition Number 2

At a Glance

Paperback
192 Pages

Edition Type
Revised

Dimensions(cm)
21.59 x 13.97 x 1.14

Paperback

$198.00

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This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

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