From the inventor of lateral thinking -- an exciting new way to develop your thinking skills, make yourself interesting, and so change your life.
People spend a fortune on their appearance -- cosmetics, plastic surgery, diets -- everyone is trying to be more attractive. But there's an easier way to become a beautiful person. No matter how you look, if you have a mind that's fascinating, creative, exciting -- if you're a good thinker -- you can be beautiful. And it doesn't necessarily come from being highly educated, or even from having a great personality; it's about using your imagination and expanding your creativity.
In clear, practical language, de Bono shows how, by applying lateral and parallel thinking skills to conversation, we can improve our mind. By learning how to listen, make a point, and manoeuvre a discussion, we can become creative and more appealing -- more beautiful.
"Highly recommended" * The Good Book Guide *
"One of the world's greatest thinkers has found a miracle cure for people in search of lasting health and beauty. And it costs no more than the price of a paperback." * Sunday Review *
"Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world" * Times 2 *
"The master of creative thinking" * Independent on Sunday *
"Edward de Bono is a cult figure in developing tricks to sharpen the mind" * The Times *