How to Get the Most Out of Trade Shows

By: Steve Miller

Write A Review

Paperback | 22 July 2000 | Edition Number 3

At a Glance

Paperback
176 Pages

Dimensions(cm)
22.86 x 15.24 x 1.17

Paperback

$45.99

or 4 interest-free payments of $11.50 with

Ships in 5 to 10 business days

Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on:

Selecting the right trade shows to attend
Setting show objectives
Designing effective booth displays
Attracting prospects to your booth
SelIing on the floor
Following upon leads

Plus, this new edition offers powerful information on the importance of effective promotion both before and at the show, tips on how to develop promotions and where to get promotional ideas, and lots of examples of successful promotions conducted by a wide array of companies. You'll also find coverageof relationship buildingwith new clients and booth etiquette. Let How to Get the Most Out of Trade Shows teach you how to maximize your company's return on a trade show investment. Steve Miller has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. The principal of The Adventure of the Trade Shows, he offers his clients consulting services, seminars, and keynote speeches as well as educational products. He resides in Federal Way, Washington.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $0.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Economics Business & Management Business Communication & Presentation Sales & Marketing Market Research

The Scope of Trade Show Marketing
Planning the Show
Coordinating the Show
Preshow Marketing
At the Show
Working with Your Staff
Secrets of Successful Shows
Postshow Follow-Up: Closing the Loop
Table of Contents provided by Publisher. All Rights Reserved.

How to Get the Most Out of Trade Shows

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Market Research

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Influence, New and Expanded

The Psychology of Persuasion

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales

How Brands Grow

What Marketers Don't Know

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Applied Behavior Analysis

3rd Global Edition

Oversubscribed 2nd edition

How To Get People Lining Up To Do Business With You

Predictably Irrational, Revised

The Hidden Forces That Shape Our Decisions

Research Design

2nd Edition - Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

The Alter Ego Effect

How the World's Top Performers Use Secret Identities to Win in Sports, Business and Life

This is Marketing

You Can't Be Seen Until You Learn To See

Points

Mastering the Game of Frequent Flyers

Exactly What to Say

Magic Words for Influence and Impact

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

Laws of UX

2nd Edition - Using Psychology to Design Better Products & Services

Law For Dummies

2nd Edition

Marketing Research, Global Edition

9th edition

Indistractable

How to Control Your Attention and Choose Your Life

Consumer Behaviour

6th Edition

Hooked

How to Build Habit-Forming Products

Better Brand Health

Measures and Metrics for a How Brands Grow World

This product is categorised by