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How to Build a Thriving Fee-For-Service Practice : Integrating the Healing Side with the Business Side of Psychotherapy - Laurie Kolt

How to Build a Thriving Fee-For-Service Practice

Integrating the Healing Side with the Business Side of Psychotherapy

Paperback Published: 6th September 1999
ISBN: 9780124179455
Number Of Pages: 258

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Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success.
How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas.
Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more.
* Contains foreword by American Psychological Association President Dr. Patrick DeLeon
* Provides a crash course in business management for therapists
* Includes examples, worksheets, business forms, and exercises
* Supplies tools for bypassing restrictions of managed care
* Suitable for newly licensed therapists and seasoned professionals
Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice.
Key Features
* Learn solid training to not only survive, but thrive, in private practice today
* Go from your ideal practice vision through the "how-to" steps to succeed.
* Mobilize yourself into action
* Market your clinical specialty to attract more cash clients
* Learn how to set realistic practice goals, and track your progress
* Regain your autonomy, income and career satisfaction
* Lean how to communicate the value of your services to the public
* Learn how to give powerful workshops and speaking engagements and write effective community articles
* Turn your specialty into a market niche
* Use the media as a vehicle to give psychology away and gain visibility
* Learn the skills that have never been taught in graduate school--until now
* Lay the foundation for your practice that builds momentum
* Attract new clients through seminars, speaking engagements and published articles
* Build a dynamic referral base
* Re-ignite the passion for your career and love what you do for a living
* Make your practice adaptive, challenging and enjoyable for the rest of your career

Industry Reviews

"Positive, Proactive and Practical! Dr Kolt's creative, challenging and constructive tools are sure to bring you success."
Alice Rubenstein, Ed.D., Past President, American Psychological Association, Division of Psychotherapy

"Dr Kolt understands the pressures and challenges that face professionals in today's market economy and demonstrates how to turn this awareness into a successful practice...This book is an indispensable resource which practitioners will reach for again and again."
Noemi Balinth, Ph.D., Clinical Psychologist, New York State Psychological Association President, 2000

Forewordp. xiii
Prefacep. xvii
About the Authorp. xix
Private Practice in Transition
A Cycle of Changep. 1
Building Your Ideal Practicep. 2
Business Training Is Creative and Funp. 3
Challenges and Opportunitiesp. 3
All Professions Changep. 5
How and Why Private Practice Is Changingp. 6
Reclaiming Our Identityp. 8
The Challenge of Changep. 8
What Holds Practitioners Back?p. 8
Fifteen Attributes of a Successful, High-Volume Practitionerp. 9
Some Thoughts You Might Havep. 10
Exercise: Your Ideal Practice: A Guided Visualizationp. 11
Crisis versus Opportunity: Shifting Your Attitudep. 13
Assignment: Understanding a Business Mindsetp. 13
Choosing a Strategic Specialty
Are You a Generalist or a Specialist?p. 21
How Talking Like a Specialist Worksp. 22
Choosing a Clinical Specialtyp. 24
Turning Your Clinical Specialty into a Market Nichep. 24
Market Niche Specialtiesp. 25
Health Psychology Specialtiesp. 29
Common Market Niches with a Special Perspectivep. 31
New and Timely Market Nichesp. 32
Exercise: Choosing Your Market Nichep. 33
Assignment: Research Your Market Nichep. 39
Developing Your Marketing Plans
Marketing for Therapists: Exploring the Opportunitiesp. 41
Each of Us Is Uniquep. 43
Twenty Marketing Ideas to Build Your Practicep. 46
Why Marketing Is Good Businessp. 78
Integrated Marketingp. 79
A Summary on Marketingp. 84
Marketing Flow Chartp. 85
Exercise: Building Your Annual Marketing Planp. 86
Assignment: Laying the Foundation and Building Momentump. 92
How to do Seminars, Workshops, Writing, and Large-Scale Projects
Win-Win-Win Goalsp. 96
Speaking Engagements: Seminars, Workshops, and Keynotesp. 97
Professional Writingp. 129
Marketing Therapy-Related Services and Productsp. 134
Exercise: Public Speaking--Finding Your Purpose and Messagep. 136
Exercise: Exploring the Writer within Youp. 139
Assignment: Preparing to Reach the Publicp. 141
Giving Psychology Away
Working with the Media: Television, Newspapers, and Radiop. 144
Television Interviewsp. 153
Print Interviewsp. 155
Working in Radiop. 155
After Your Media Interview or Showp. 158
National Media Exposurep. 160
Mobilizing Our Professionp. 164
Exercise: Contacting the Mediap. 170
Assignment: Start Giving Psychology Awayp. 173
Anatomy of a Small Business
Why Write a Business Plan?p. 176
What Is a Business Plan?p. 178
How to Write a Business Planp. 178
Exercise: Design Your Business Planp. 191
Assignment: Complete Your Executive Summaryp. 191
Starting a New Office or Relocating
Different Ways to Beginp. 194
A Primer for Graduate Studentsp. 194
Relocating an Existing Officep. 196
Build in Practice Success from the Beginningp. 197
How to Find an Officep. 200
Office Managementp. 202
The Age of Infomaticsp. 204
Exercise: Preparing for Private Practice While You Are in Graduate Schoolp. 207
Exercise: Relocating Your Existing Practicep. 208
Assignment: Choosing Your Ideal Office Locationp. 209
Practice Management Tracking and Statistics
The Value of Measuring the Progress toward Your Goalsp. 211
New Client Referral Formp. 212
Weekly Practice Summaryp. 215
Monthly Practice Summaryp. 216
Yearly Practice Summaryp. 220
The Year in Perspectivep. 222
Your Final Perspectivep. 223
Exercise: Making Goals Clear and Measurablep. 224
Assignment: Understanding Your Practice at a Glancep. 224
Motivational Blocks to Practice Success
How High Would You Dream ... If You Knew You Wouldn't Fail?p. 225
Who Are We?p. 226
Practices across the Country Are Hurtingp. 227
Real-Life Examplesp. 227
Overcoming Resistance to Changep. 229
How Hard Do You Try?p. 229
Optimizing Your Practice Growthp. 230
Common Questions about Growing Your Practicep. 233
Affirmations to Help You Stretch and Growp. 235
Public Speakingp. 236
A Summary on Practice Developmentp. 239
Exercise: Becoming a Successful Practitionerp. 241
Assignment: How High Would You Dream ... If You Knew You Wouldn't Fail?p. 244
Referencesp. 245
Additional Resourcesp. 249
Indexp. 255
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780124179455
ISBN-10: 0124179452
Series: Practical Resources for the Mental Health Professional
Audience: General
Format: Paperback
Language: English
Number Of Pages: 258
Published: 6th September 1999
Country of Publication: US
Dimensions (cm): 22.86 x 15.49  x 1.32
Weight (kg): 0.39

Earn 312 Qantas Points
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