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How Brands Grow : Part 2 Revised - Jenni Romaniuk

How Brands Grow

Part 2 Revised

By: Jenni Romaniuk, Byron Sharp

eText | Edition Number 2

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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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