How to use storytelling to move people to action
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
About the Author
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
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Comments about Hooked:
I opened the book for a quick start and the next thing I knew I was pausing at chapter five. There are few business books that have an immediate impact and are also an easy read. The text is conversational and the techniques can be implemented immediately to help you engage, influence and connect with others in both personal and professional situations. I have read other books on this topic and this is by far the most useful and easily absorbed. The difference in a presentation that contains a story to one that doesn't is quite remarkable. Gabrielle and Yamini are masters in storytelling and through this book they have used their skills to make storytelling techniques accessible to more people, for which they should be thanked.
About the authors vii
1 What is business storytelling? 1
2 The importance of business storytelling 15
3 Business storytelling styles 35
4 Crafting your stories 47
5 Making your stories shine 87
6 Practising and delivering stories 107
7 Secret storytelling business 119
8 Getting your stories out there 133
9 Implementing storytelling into your organisation 155
10 Giving it a go 181
Story index 183
Number Of Pages: 216
Published: 10th May 2013
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 1.0
Weight (kg): 0.34
Edition Number: 1