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Honda's Global Local Corporation - Andrew Mair

Honda's Global Local Corporation

Hardcover Published: 18th November 1993
ISBN: 9780333586839
Number Of Pages: 352

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Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

List of Tables - List of Figures - List of Boxes - PART 1 - Introduction: Underestimating the Japanese - Thinking About the Japanese Firm - Honda at Home Base - PART 2: A 'SELF-RELIANT MOTOR VEHICLE COMPANY' IN NORTH AMERICA - Honda's Big Push - Screwdriver Plant or Independent Automobile Producer? The Politics of Parts Sourcing - Honda's Just-in-Time Region - Mobilizing Human Resources - People, Machines, and Making Automobiles - PART 3: FORTRESS EUROPE: INSIDE THE WALLS - Working with a Western Partner - Honda Builds its Own Base - Rover Learns How to Make Cars Again - PART 4: GLOBAL LOCAL CORPORATION - Index

ISBN: 9780333586839
ISBN-10: 0333586832
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 352
Published: 18th November 1993
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.59 x 13.79  x 3.0
Weight (kg): 0.62
Edition Number: 3