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Hollywood Goes Shopping : Commerce and Mass Culture - Garth Jowett

Hollywood Goes Shopping

Commerce and Mass Culture

By: Garth Jowett (Editor)

Paperback Published: 1st February 2000
ISBN: 9780816635139
Number Of Pages: 388

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Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.

ISBN: 9780816635139
ISBN-10: 0816635137
Series: Commerce and Mass Culture
Audience: General
Format: Paperback
Language: English
Number Of Pages: 388
Published: 1st February 2000
Publisher: UNIV OF MINNESOTA PR
Country of Publication: US
Dimensions (cm): 22.76 x 15.01  x 1.98
Weight (kg): 0.5

Earn 112 Qantas Points
on this Book