High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective - Purna Virji

High-Impact Content Marketing

Strategies to Make Your Content Intentional, Engaging and Effective

By: Purna Virji

Paperback | 3 July 2023 | Edition Number 1

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Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter.

High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.

Industry Reviews
"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf." * Joanna Lord, Global CMO & Marketing Advisor *
"If there's someone who we can all learn from about high impact content marketing, that is Purna! She's one of the savviest, most experienced, well-rounded, empathetic digital marketers I know, who has developed some of the most compelling content I've ever read." * Aleyda Solis, International SEO Consultant & Founder, Orainti *
"Less is more and relevancy is key. In typical Purna-style with some hilarious examples, this book makes content marketing easy to apply with timeless principles. A must read for every marketer to remind us that despite sophisticated technology and algorithms, it's still about people." * Mascha Driessen, Vice President, Continental Europe Microsoft Advertising *
"High-Impact Content Marketing is a thoroughly enjoyable and eminently readable guide for content and marketing professionals who are navigating this moment of singular change. Just as AI powered by large language models disrupts the industry, Purna Virji has created the essential manual to help content professionals not just navigate the storm, but to thrive in a world where behavioural science and human empathy will be the superpowers that help content professionals stay ahead of the machines. The book is chock full of useful tips, inspirational anecdotes, and practical frameworks to help even the most skilled communicators thrive in a changing world. Truly, a must read for content marketing professionals!" * Keith Boyd, Senior Director, Employee Experience, Microsoft *
"Content marketing has no end. It always has room for fine tuning to stay competitive and to adapt the market shifts. This book is a comprehensive ultimate guide for the content marketer at any level. It covers the causes and effects, and solutions for a variety of scenarios. Keep it within your reach at work." * Motoko Hunt, President, International Search Marketing Consulting, AJPR *
"High-Impact Content Marketing is a game-changing guide that offers a fresh, holistic perspective on content creation and strategy, drawing from Purna's extensive experience in diverse industries and roles. With its practical, easy-to-apply and evergreen principles, this book paves the way for a new, more zen approach to marketing that transcends content marketing alone. Its focus on creativity, trust, empathy and leveraging AI to amplify our humanity makes High-Impact Content Marketing the essential guide for marketers seeking to connect, empower and inspire in a fast-paced digital world." * Jenise Uehara, CEO, Search Engine Journal *
"I am thrilled to endorse Purna Virji's ground-breaking book on content marketing, which couldn't have come at a more opportune time. As the world of marketing continually evolves, it is essential for marketers to stay ahead of the curve and adapt to the changing needs of their customers. This book, with its focus on practicability, analysis and customer needs provides a refreshing perspective on how to future-proof your content marketing strategy." * Prof. Dr. Sepita Ansari Pir Seraei, Professor of Digital Marketing, Hochschule fuer angewandtes Management *
"I learned my favourite metric from Purna - ROTS - return on time spent. Purna's ideas have been battle tested for years across a multitude of industries. This book is sure to become your go to guide for building sustainable, high return-on-effort content." * Aaron Levy, VP of Paid Search, Tinuiti *
"The ultimate reference guide for content marketing planning and execution. The frameworks here can scale up or down and apply to any industry, a must have for teams of one or one hundred." * Elizabeth Marsten, Vice President, Commerce Strategic Services at Tinuiti *
"Purna's book is a game-changer for anyone looking to bridge the gap between content creators and the c-suite. Having watched her in action, I know that Purna has the unique ability to help audiences understand the value of content in the long-term, taking an empathic, audience-focused approach that challenges readers to think beyond what Google wants and instead focus on what's right for the searcher. The real-world examples make this book a must-read for anyone seeking to communicate effectively with executives and solve the right problems with the right content at the right time. In a world full of quick tips and tricks, this book grounds you in an approach that should stand the test of time, that's why I would consider this a must read. Tricks come and go, understanding how to solve problems for customers and communicating that value to inspire action does not." * Wil Reynolds, VP Innovation, Seer Interactive *
"This isn't a traditional content marketing book. Purna Virji covers everything from step-by-step audience anthropology to competitive analysis, to specific creative tactics, to distribution. It's a perfect guide for new content strategists and old pros who are looking to reset." * Ian Lurie, Digital Marketing Consultant *

Other Editions and Formats

Hardcover

Published: 3rd July 2023

In Stock and Aims to ship in 1-2 business days

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