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Health Promotion : Planning & Strategies - Ruth Cross

Health Promotion

Planning & Strategies

By: Ruth Cross, James Woodall, Jackie Green, Keith Tones

eBook | 28 January 2019 | Edition Number 4

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Globally recognized as the definitive text on health promotion, this fourth edition becomes ever more useful for public health and health promotion courses around the world. It offers a firm foundation in health promotion before helping you to understand the process of planning, implementing and assessing programmes in the real world.

New to the 4th Edition:

  • A chapter on “Evidence-Based Health Promotion” addressing the development of an evidence base for health promotion.
  • Expanded coverage of health inequalities, equity and social exclusion
  • Further discussion of mental health promotion and well-being
  • Key concepts are now highlighted and explained throughout the book
  • 'Critical reflection’ boxes have been added to help the reader think critically about an issue or approach.

The book is supported by online resources, with up to 20 original case studies from around the world, access to full SAGE journal articles, and seminar questions for lecturers.

Industry Reviews
This 4th edition of Green and Tones' Health Promotion provides a comprehensive and thorough update on health promotion planning and strategies. Especially fruitful for both researchers and practitioners is the ethical perspective which now runs throughout the book. The chapter on the developments in evidence-based health promotion is both informative and timely, whilst new perspectives on the role of health education in health promotion suggest mitigating solutions to complex problems. 
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