| Introduction | p. xi |
| The Decision Process: Five Key Steps | p. 1 |
| Establish a Context for Success | p. 6 |
| Frame the Issue Properly | p. 6 |
| Generate Alternatives | p. 6 |
| Evaluate the Alternatives | p. 6 |
| Choose the Best Alternative | p. 7 |
| Summing Up | p. 7 |
| The Context for Success: Setting the Stage | p. 9 |
| Get the Right People to Participate | p. 13 |
| Give Some Thought to the Setting | p. 15 |
| Agree on How the Decision Will Be Made | p. 16 |
| From Advocacy to Dialogue | p. 18 |
| A Hybrid Approach | p. 21 |
| Summing Up | p. 22 |
| The Framing Challenge: What Is the Real Problem? | p. 23 |
| Perils and Promise | p. 25 |
| Don't Impose Your Frame on Others | p. 28 |
| Apply Creative Thinking | p. 29 |
| Summing Up | p. 31 |
| Alternatives: The Source of Superior Solutions | p. 33 |
| Generating Alternatives | p. 35 |
| Brainstorming | p. 36 |
| Bring a Creative Group to the Task | p. 39 |
| Characteristics of Good Alternatives | p. 42 |
| Summing Up | p. 44 |
| Evaluate the Alternatives: Finding the Value of Each Option | p. 45 |
| Variables to Consider | p. 47 |
| Financial Analysis | p. 49 |
| The Prioritization Matrix | p. 51 |
| The Trade-off Table | p. 52 |
| Decision Trees | p. 54 |
| Computers to the Rescue | p. 56 |
| The Problem of Uncertainty | p. 59 |
| Summing Up | p. 60 |
| Make the Decision: Getting to Agreement | p. 63 |
| Three Decision-Making Techniques | p. 64 |
| Other Ways to Resolve Disagreements and Reach Closure | p. 69 |
| Ending Deliberations | p. 70 |
| After the Decision | p. 70 |
| Summing Up | p. 75 |
| The Uncertainty Problem: How to Deal with Unknowns | p. 77 |
| Identify Areas of Uncertainty | p. 79 |
| Determine Which Uncertainties Could Have the Greatest Impact | p. 83 |
| Attempt to Reduce Key Uncertainties | p. 84 |
| When to Trust Your Gut | p. 91 |
| Summing Up | p. 94 |
| Human Foibles: How to Counter Tendencies That Can Ambush Your Decision | p. 97 |
| Anchoring and Adjustment | p. 99 |
| Overconfidence | p. 101 |
| Sunk Costs | p. 107 |
| The Confirming-Evidence Bias | p. 108 |
| False Analogies | p. 109 |
| Summing Up | p. 112 |
| Organizational Traps: The Madness-and the Wisdom-of Crowds | p. 115 |
| Social Influences | p. 117 |
| Groupthink | p. 119 |
| Rewarding Optimists and Punishing Pessimists | p. 121 |
| When Groups Make Better Decisions | p. 123 |
| Summing Up | p. 125 |
| Toward a Smarter Organization: Getting Better at Making Decisions | p. 127 |
| The GM Experience | p. 129 |
| Lessons for Organizational Improvement | p. 131 |
| What Leaders Must Do | p. 133 |
| Summing Up | p. 135 |
| Useful Implementation Tools | p. 137 |
| Financial Tools for Evaluating Alternatives | p. 141 |
| Notes | p. 149 |
| Glossary | p. 153 |
| For Further Reading | p. 157 |
| Index | p. 163 |
| About the Subject Adviser | p. 167 |
| About the Writer | p. 168 |
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