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Handbook of Research on Electronic Surveys and Measurements

By: Rodney A. Reynolds (Editor), Robert Woods (Editor), Jason Baker (Editor)

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Hardcover | 30 September 2006

At a Glance

Hardcover
420 Pages

Dimensions(cm)
27.94 x 21.59 x 2.39

Hardcover

$477.75

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The ""Handbook of Research on Electronic Surveys and Measurements"" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. Many internationally renowned experts in the field of electronic surveys and measurements have contributed to this comprehensive publication, and each chapter contains multiple references to published works in the field. The ""Handbook of Research on Electronic Surveys and Measurements"" is the only work with cutting edge descriptions of the design, implementation, and use of electronic surveys, and also includes discussions on the challenges associated with online data collection and profiles of selected online measures. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference for every library.

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You Can Find This Book In

Non-Fiction Engineering & Technology Electronics & Communications Engineering Electronics Engineering Reference, Information & Interdisciplinary Subjects Research & Information Data Analysis Encyclopaedias & Reference Works Reference Works Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services

Computer Science Economics

E-survey methodology	p. 1
Web survey design	p. 9
Opportunities and constraints of electronic research	p. 19
Electronic data collection methods	p. 28
Online-questionnaire design guidelines	p. 44
Dual-mode electronic survey lessons and experiences	p. 65
Software design tips for online surveys	p. 76
Overcoming challenges to conducting online surveys	p. 83
Sampling in online surveys	p. 90
Equivalence of electronic and off-line measures	p. 97
Electronic vs. conventional surveys	p. 104
The ethics of online surveys	p. 112
Legal and ethical concerns of collecting data online	p. 120
Measuring Internet dependency	p. 126
Online advertising metrics	p. 136
Measurements in e-business	p. 144
Measurement in public relations	p. 153
Measuring intrinsic motivations	p. 170
Measuring disagreement	p. 174
Measuring cognitive load	p. 188
Surveying online scholarship	p. 195
Computer-mediated communication research	p. 207
Mixed-mode surveys with Netservey	p. 224
Design and development of an electronic survey system	p. 232
Open source surveys with Asset	p. 241
Web survey methodology (WebSM) portal	p. 248
Web-based survey software for academic research	p. 253
Comparison of online surveys tools	p. 264
SurveyTracker e-mail/Web survey software	p. 269
Open Source survey software	p. 273
Hyperlink analysis	p. 277
Web site experience analysis	p. 283
Bit-wise coding for exploratory analysis	p. 287
Measurement of end-user computing satisfaction	p. 293
Web credibility measurement	p. 296
Constructivist online learning environment survey	p. 299
Celebrity-persona identification scale	p. 302
Technology acceptance model	p. 306
Celebrity-persona parasocial interaction scale	p. 309
Organizational culture profile	p. 313
Measuring online flow	p. 317
Personal report of communication apprehension	p. 320
Reactance proneness assessment	p. 323
Self-report measures of discrete emotions	p. 330
The listening styles profile	p. 334
Servant leadership assessment instrument	p. 339
The aggression questionnaire	p. 343
Motivational gifts survey	p. 348
Queendom online test repository	p. 352
Willingness to communicate	p. 355
Leadership practices inventory	p. 357
Eysenck personality questionnaire	p. 360
Personal report of intercultural communication apprehension	p. 364
Gender role inventory	p. 367
Internet motives questionnaire	p. 371
Situational communication apprehension measure	p. 376
Table of Contents provided by Blackwell. All Rights Reserved.

Handbook of Research on Electronic Surveys and Measurements

At a Glance

Hardcover

Shipping

How to return your order

Defective items

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