Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

By: M. Joseph Sirgy

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Hardcover | 30 November 2001

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Hardcover
468 Pages

Dimensions(cm)
25.4 x 17.15 x 3.18

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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

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You Can Find This Book In

Non-Fiction Philosophy Medicine Medicine in General Public Health & Preventive Medicine Medical Equipment & Techniques Medical Research Sociology & Anthropology Sociology Social Research & Statistics Society & Culture Social Issues & Processes

Health Systems & Services

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Published: 6th December 2010

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The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens	p. 3
Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL	p. 24
Measures and Measurement Issues in QOL Research	p. 77
QOL Research in Relation to Specific Marketing Perspectives	p. 134
QOL Research in Relation to Specific Population Segments	p. 230
QOL Research in Relation to Specific Life Domains	p. 264
QOL Research in Relation to Specific Public and Private Sectors	p. 348
References	p. 375
Subject Index	p. 431
Author Index	p. 438
Table of Contents provided by Blackwell. All Rights Reserved.

Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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