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Handbook of Political Communication Research : Routledge Communication Series - Professor Lynda Lee Kaid

Handbook of Political Communication Research

Routledge Communication Series

Paperback Published: 16th April 2004
ISBN: 9780805837759
Number Of Pages: 560

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The "Handbook of Political Communication Research" is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.
The "Handbook" demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.

As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this "Handbook" is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Introduction and Overview of the Field
Theories and Approaches to Political Communication
Theoretical Diversity in Political Communication
Political Marketing: Theory, Research, and Applications
Methodological Developments in Political Communication Research
Fragmentation of Structure of Political Communication Research: Diversification or Isolation?
Design and Creation of a Controlled Vocabulary for Political Communication
Political Messages
Rhetoric and Politics
Political Advertising
Political Campaign Debates
News Media Coverage of Politics, Political Issues, and Political Institutions
News Coverage of Political Campaigns
Agenda-Setting Research: Issues, Attributes, and Influences
Gatekeeping and Press--Government Relations: A Multigated Model of News Construction
The Presidency and the Media
Political Communication and Public Opinion
The Spiral of Silence and the Social Nature of Man
Knowledge as Understanding: The Information Processing Approach to Political Learning
Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life
Women as Political Communication Sources and Audiences
International Perspectives on Political Communication
Political Communication Research Abroad: Europe
Political Communication in Asia: Challenges and Opportunities
New Trends in Political Communication Channels and Messages
Changing the Channel: Use of the Internet for Communicating About Politics
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805837759
ISBN-10: 0805837752
Series: Routledge Communication Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 560
Published: 16th April 2004
Country of Publication: US
Dimensions (cm): 26.04 x 17.15  x 2.54
Weight (kg): 0.43
Edition Number: 1