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Handbook of Demographics for Marketing and Advertising : New Trends in the American Marketplace - William Lazer

Handbook of Demographics for Marketing and Advertising

New Trends in the American Marketplace

Hardcover Published: 3rd June 1998
ISBN: 9780029181751
Number Of Pages: 211

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A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

ISBN: 9780029181751
ISBN-10: 0029181755
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 211
Published: 3rd June 1998
Publisher: Lexington Books
Country of Publication: US
Dimensions (cm): 24.18 x 16.36  x 2.85
Weight (kg): 0.62
Edition Number: 2

Earn 317 Qantas Points
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