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Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade - D. Chorafas

Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

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Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

Industry Reviews

'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News

The need for a Commercial Banking Strategy
Money, the Banks and the Bankersp. 3
Goals of a Strategy in Retail Bankingp. 26
Financial Services Offered by Banks and Non-Banksp. 51
Strategic Planning and the Quality of Services in Retail Bankingp. 77
Facing the Invasion of the Banks' Business by Mutual Funds and Managing the Process of Changep. 101
Focusing on Marketing and Competition
Retail Banking Strategies and the Marketing Functionsp. 129
Relationship Banking, Customer Mirror and the Branch Office Networkp. 156
A Popular Marketing Policy: Direct Bankingp. 185
The Profitable Business of Private Bankingp. 212
Wealth Management, Banking Contracts and Lasting Customer Relationshipsp. 240
Product Pricing, Profitability, Security, Credit Risk and Market Risk
Setting a Pattern of Products, Markets and Bank Profitabilityp. 267
Managing Research and Development in Retail Bankingp. 290
Pricing Financial Products and Servicesp. 316
The Choice of a Strategy for Loansp. 347
Credit Risk, Market Risk and the Basic Committee on Banking Supervisionp. 373
Technical Approaches to Security: From Smart Money to Dumb Money and Risks Galorep. 401
What is the Sense of Branding?p. 425
Acknowledgmentsp. 429
Indexp. 452
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780333736241
ISBN-10: 0333736249
Series: Strategic Planning for Growth and Survival in the New Decade
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 463
Published: 28th October 1998
Country of Publication: GB
Dimensions (cm): 21.59 x 13.79  x 3.0
Weight (kg): 0.75
Edition Number: 1