| Preface | p. ix |
| Introduction | p. xi |
| Topics of Research | |
| American Experiences | p. 1 |
| Colonizing a New Society | p. 4 |
| Finding the Way Home: The Interpretation of American Indian Folklore | p. 11 |
| The Unfulfilled Promise of North American Indian Folklore | p. 18 |
| Afro-American Folk Music | p. 24 |
| The Westward Movement | p. 32 |
| Studying Immigrant and Ethnic Folklore | p. 39 |
| The Legacy of Early Afro-American Folklore Scholarship | p. 48 |
| American Cultural Myths | p. 57 |
| The Noble and Ignoble Savage | p. 60 |
| Rags to Riches | p. 67 |
| Fables of Innocence | p. 73 |
| The Myth of the American Adam | p. 79 |
| American Settings | p. 86 |
| In the Family Tradition | p. 90 |
| A Family's Repertoire | p. 100 |
| The Folklore of Students | p. 106 |
| Office Folklore | p. 115 |
| Factory Folklore | p. 121 |
| Occupational Folklore: The Outdoor Industries | p. 128 |
| The Folk Church: Institution, Event, Performance | p. 136 |
| The Black Folk Church | p. 145 |
| Mormon Folklore | p. 155 |
| Urban Folklore | p. 162 |
| Suburban Folklore | p. 172 |
| "Hanging Out": Recreational Folklore in Everyday Life | p. 178 |
| Regional Folkloristics | p. 183 |
| The Southwest: A regional Case Study | p. 194 |
| Regional Folk Speech and Sayings | p. 201 |
| The Study of Regional Songs and Ballads | p. 208 |
| Folklore, Social Conflict, and the United States-Mexico Border | p. 216 |
| Folklore of the Canadian-American Border | p. 227 |
| Americanization of Folklore in U.S. Possessions and Territories | p. 233 |
| American Entertainments | p. 237 |
| Festival in America | p. 239 |
| Folklore on the American Stage | p. 247 |
| American Sports and Folklore | p. 257 |
| American Forms and Performers | p. 265 |
| Personal Experience Stories | p. 268 |
| Conversational Genres | p. 277 |
| Folk Singers and Musicians | p. 282 |
| Folktale Performers | p. 287 |
| Folk Craftsmen | p. 301 |
| Folk Healers | p. 306 |
| Children's Folklore | p. 314 |
| Interpretation of Research | p. 323 |
| A Historical Theory for American Folklore | p. 326 |
| How to Interpret American Folklore Historically | p. 338 |
| Interpreting Folklore Ethnographically and Sociologically | p. 345 |
| Interpreting Folklore Ideologically | p. 351 |
| Methods of Research | p. 359 |
| The Field Study of Folklore in Context | p. 362 |
| Collecting Musical Folklore and Folksong | p. 369 |
| Folkloristic Study of the American Artifact: Objects and Objectives | p. 376 |
| Sound Recording and Still Photography in the Field | p. 384 |
| Using a Folklore Archive | p. 391 |
| Using Video in the Field | p. 397 |
| Folklore Research and Museums | p. 402 |
| Studying American Folklore in Printed Sources | p. 411 |
| Studying Folklore and American Literature | p. 422 |
| Sound Recordings, Use and Challenge | p. 434 |
| Studying American Folkloric Films | p. 441 |
| Bibliographies and Indexes in American Folklore Research | p. 447 |
| Folklorists at Work: A Portfolio from the American Folklife Center | p. 452 |
| Presentation of Research | p. 459 |
| Teaching Folklore to Graduate Students: The Introductory Proseminar | p. 463 |
| Teaching Folklore in American Colleges and Universities | p. 470 |
| The Publication of Research | p. 478 |
| Indexing a Folklore Collection: Balance, Flexibility, and the Empathizing Indexer | p. 486 |
| Developing a Folklore Archive | p. 493 |
| Organizing a Folklore Museum | p. 499 |
| Filming the Folk | p. 507 |
| Video in the Classroom and Community Outreach Projects | p. 513 |
| Developing a State Folklife Program | p. 518 |
| Folk Is a Four-Letter Word: Dealing with Traditional * * * * in Fieldwork, Analysis, and Presentation | p. 525 |
| Ethics and the Folklorist | p. 533 |
| Bibliography | p. 541 |
| Contributors | p. 565 |
| Index | p. 569 |
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