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Guerrilla Selling : Unconventional Weapons and Tactics for Increasing Your Sales - LEVINSON JAY PRESIDENT

Guerrilla Selling

Unconventional Weapons and Tactics for Increasing Your Sales

Paperback Published: 23rd March 1992
ISBN: 9780395578209
Number Of Pages: 288

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Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

ISBN: 9780395578209
ISBN-10: 0395578205
Series: Guerrilla S.
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 23rd March 1992
Publisher: Houghton Mifflin
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.3
Weight (kg): 310.0

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