GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques"...and more! Guerrilla Media Buying, can defeat Goliath in business!
Number Of Pages: 290
Published: 14th February 2010
Country of Publication: US
Dimensions (cm): 22.91 x 15.19 x 1.55
Weight (kg): 0.39