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Guerrilla Advertising :  Cost-Effective Tactics for Small-Business Success - LEVINSON JAY PRESIDENT

Guerrilla Advertising

Cost-Effective Tactics for Small-Business Success

Paperback Published: June 1994
ISBN: 9780395687185
Number Of Pages: 304

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At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

Focusing on Your Goalsp. 1
The Fountain of Creativityp. 45
Maximum Profits from Advertising and Promotionsp. 85
Guerilla Intelligences from the Front Linesp. 127
Headlines, Copy, and Graphicsp. 163
Adapting Your Tactics to Your Mediap. 191
The Guerilla Advertising Attitudep. 237
Epilogue: The Guerrilla's Advantagep. 269
Glossaryp. 277
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780395687185
ISBN-10: 0395687187
Series: Guerrilla Marketing
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: June 1994
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.9
Weight (kg): 427.0