Growth IQ : Master the 10 Paths to Grow Your Business - Tiffani Bova

Growth IQ

Master the 10 Paths to Grow Your Business

By: Tiffani Bova

Paperback | 7 January 2021

At a Glance

Paperback


$27.75

or 4 interest-free payments of $6.94 with

Aims to ship in 15 to 25 business days

Booktopia Comments

This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. Visit to see the best in business excellence.

Product Description

The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:
  • GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
  • Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
  • Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.
Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

About the Author

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS, and other prominent technology companies expand their market share and grow their revenues.
Industry Reviews
'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.'
Seth Godin, author of Linchpin

More in Business Strategy

Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek
Xero For Dummies : 5th edition - Heather Smith

RRP $39.95

$31.75

21%
OFF
The 10X Rule : The Only Difference Between Success and Failure - Grant Cardone
Shoe Dog : A Memoir by the Creator of NIKE - Phil Knight

RRP $24.99

$21.75

13%
OFF
Essentialism : The Disciplined Pursuit of Less - Greg McKeown

RRP $24.99

$21.75

13%
OFF
Ego is the Enemy : The Fight to Master Our Greatest Opponent - Ryan Holiday
The Culture Code : The Secrets of Highly Successful Groups - Daniel Coyle
Slow Productivity : The Lost Art of Accomplishment Without Burnout - Cal Newport
HBR Guide to Better Recruiting and Hiring : HBR Guide - Harvard Business Review
Zero to One : Notes on Start Ups, or How to Build the Future - Peter Thiel
Good Strategy/Bad Strategy : The difference and why it matters - Richard Rumelt
Elevate - Jack Delosa

Paperback

RRP $34.99

$10.00

71%
OFF
The Book Of Five Rings : The Strategy of the Samurai - Miyamoto Musashi
Deep Work : Rules for Focused Success in a Distracted World - Cal Newport