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Grow by Focusing on What Matters : Competitive Strategy in 3 Circles - Joel E. Urbany

Grow by Focusing on What Matters

Competitive Strategy in 3 Circles

Paperback Published: 29th January 2011
ISBN: 9781606490921
Number Of Pages: 234

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Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for fi rms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: 1. defi ne, build, and defend the unique value you create for customers; 2. correct, eliminate, or reveal value that is failing customers, which they're not aware of; 3. potentially neutralize the unique value created for customers by competitors; 4. explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

ISBN: 9781606490921
ISBN-10: 1606490923
Series: Strategic Management Collection
Audience: General
Format: Paperback
Language: English
Number Of Pages: 234
Published: 29th January 2011
Publisher: Business Expert Press
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.25
Weight (kg): 0.32
Edition Number: 1