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Grid Systems : Design Briefs - Keir Elam

Grid Systems

Design Briefs

By: Keir Elam

Paperback Published: 20th December 2004
ISBN: 9781568984650
Number Of Pages: 120
For Ages: 13+ years old

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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Introductionp. 5
Project Elements and Processp. 7
Constraints and Optionsp. 8
Proportion of Elementsp. 9
Groupingp. 10
Negative Space and Groupingp. 11
Perimeter Edge and Axial Relationshipsp. 12
The Law of Thirdsp. 13
The Circle and Compositionp. 14
Horizontal Compositionp. 17
Brochure for Die Neue Typographiep. 35
Cover Page and Text Page from The Isms of Artp. 36
Spread from the Catalog of Bauhaus Productsp. 37
Theatre Am Hechtplatz Advertisementp. 38
SamataMason Web Sitep. 40
Institute for Architecture and Urban Studies Graphic Programp. 42
Sotheby's Graphic Programp. 44
Table of Contents Spread for The New Urban Landscapep. 45
Horizontal/Vertical Compositionp. 46
Zurcher Kunstler im Helmhaus Posterp. 63
Nike ACG Pro Purchase Catalogp. 64
Program for Zurich University's 150th Anniversaryp. 66
Best Swiss Posters of the Year 1992p. 67
Festival d'ete (Summer Festival), Program Spreadp. 68
Columbia University, Graduate School of Architecture and Planning Postersp. 69
Diagonal Compositionp. 71
Kandinsky Posterp. 89
Page from Reklama Mechanop. 90
Page from The Next Callp. 90
National-Zeitung (Newspaper) Poster Seriesp. 91
Title Page Studies for the Freiburg Municipal Theatrep. 92
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Postersp. 94
Typographic Hierarchyp. 97
Case Study: Identification of the AIDS Virusp. 104
Case Study: The Beginning of Communism in Cubap. 107
Case Study: Levi's Become Fashionp. 112
Case Study: "If the glove don't fit, you must acquit."p. 116
Acknowledgmentsp. 118
Image Creditsp. 118
Selected Bibliographyp. 118
Indexp. 119
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781568984650
ISBN-10: 1568984650
Series: Design Briefs
Audience: Professional
For Ages: 13+ years old
For Grades: 8+
Format: Paperback
Language: English
Number Of Pages: 120
Published: 20th December 2004
Publisher: Princeton Architectural Press
Country of Publication: US
Dimensions (cm): 21.6 x 17.8  x 1.1
Weight (kg): 0.39