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Green Scorecard : Measuring the Return on Investment in Sustainability Initiatives - Patricia Pulliam Phillips

Green Scorecard

Measuring the Return on Investment in Sustainability Initiatives

Paperback Published: 16th October 2010
ISBN: 9781857885545
Number Of Pages: 256

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Too many organizations are currently caught in a green slump, struggling to engage in sustainability projects and making far less progress than they should be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating projects that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiative you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them to identify, develop and implement green projects that add value from an economic, environmental and societal perspective. In The Green scorecard, business leaders from CEOs and CFOs to project managers and engineers receive a reliable measurement and evaluation system that delivers credible data for decision makers. The valuable book, based on the ROI Institute s internationally renowned methodology, gives you clear steps for determining the overall worth of green projects for both the environment and the bottom line.

Jack and Patti Phillips unravel the mystery of measurement by presenting a balanced set of measures that show the full impact of programs, including bottom-line measures such as business impact and ROI. -- Stephen R. Covey, Author of The 7 Habits of Highly Effective People
Written in an easy-to-understand format, The Green Scorecard shows how to measure the success of sustainability projects with a balanced set of data including ROI. -- Marc J. Epstien, Distinguished Research Professor of Management at Rice University and Author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts
Return on Investment is an answer to what executives are asking for-Patti and Jack summarize everything a practitioner needs to know and do. -- William C. Byham, President and CEO, Development Dimensions International, Author, Zapp! The Lighting of Empowerment and Heroz!
If narrowly defined ROI is the only criteria for determining project worth, we can probably kiss the planet goodbye...That's why a deep dive on this subject is crucial, and that's what Patti and Jack Phillips have done, in a way that will be useful and applicable. -- Auden Schendler, Executive Director, Sustainability, Aspen Skiing Company

Introduction: Is Sustainability Sustainable?p. vii
Going Green: From Kyoto to Copenhagenp. 1
Green Is Everywhere: The Proliferation of Green Projectsp. 3
The Green Revolutionp. 3
Managing the Change to Greenp. 16
Final Thoughtsp. 21
Is It Worth It? The Value of Green Projectsp. 23
The Green Slumpp. 23
Green Washingp. 28
Change Toward Greenp. 29
Value Redefinedp. 30
Why Now?p. 33
The Chain of Impact for Green Projectsp. 37
The Problem with Current Measurement and Evaluation Systems-and How to Improve Themp. 39
Green Leadership; Getting Resultsp. 44
Challenges Along the Wayp. 45
Final Thoughtsp. 48
Investment Strategies: How Companies Approach the Green Investmentp. 49
Avoid the Investmentp. 50
Invest the Minimump. 53
Invest with the Restp. 57
Invest Until it Hurtsp. 60
Invest as Long as There is a Payoffp. 63
Final Thoughtsp. 66
The ROI Methodology: A Brief Overviewp. 69
Results Frameworkp. 69
Results Framework and Business Alignmentp. 74
Benefits of Developing the Chain of Impactp. 77
The ROI Process Modelp. 77
Operating Standards and Philosophyp. 89
Application and Practicep. 90
Implementationp. 90
Benefits of Applying the ROI Methodologyp. 90
Final Thoughtsp. 93
Project Positioning: Beginning with Objectives in Mindp. 95
Creating Business Alignmentp. 95
Determining the Potential Payoffp. 98
Determining Business Needsp. 101
Determining Performance Needsp. 106
Determining Learning Needsp. 107
Determining Preference Needsp. 109
Developing Objectives for Green Projects and Programsp. 110
Case Study Examplesp. 113
Final Thoughtsp. 118
The Value of Measuring ROI: The Antidote to "Green-Sky" Thinkingp. 119
Measuring Reaction, Perceived Value, and Learningp. 121
Why Measure Reaction and Perceived Value?p. 121
Sources of Data for Measuring Reactionp. 123
Areas of Feedbackp. 125
Data Collection Timing for Measuring Reactionp. 126
Data Collection Methods for Measuring Reactionp. 127
Use of Reaction Datap. 128
Why Measure Learning?p. 129
Challenges and Benefits of Measuring Learningp. 130
Learning Measurement Issuesp. 131
Data Collection Timing for Measuring Learningp. 132
Data Collection Methods for Measuring Learningp. 133
Use of Learning Datap. 134
Final Thoughtsp. 135
Measuring Application, Implementation, and Impactp. 137
Why Measure Application and Implementation?p. 137
Application Measurement Issuesp. 139
Sources of Data for Measuring Learningp. 141
Data Collection Timing for Measuring Applicationp. 141
Data Collection Methods for Measuring Applicationp. 141
Barriers to Applicationp. 143
Use of Application Datap. 143
Why Measure Impact?p. 144
Impact Measurement Issuesp. 145
Data Collection Methods for Measuring Impactp. 148
Considerations for Selecting Data Collection Methodsp. 151
Measuring the Hard to Measurep. 152
Final Thoughtsp. 154
Isolating the Impact of Green Projectsp. 155
Why the Concern About Isolating Project Impact?p. 155
Preliminary Issuesp. 158
Methods to Isolate the Impact of Projectsp. 160
Considerations When Selecting Isolation Methodsp. 173
Final Thoughtsp. 174
Converting Impact Data to Moneyp. 175
Why the Concern About Converting Data to Monetary Values?p. 175
Five Steps to Convert Data to Moneyp. 178
Five Steps to Convert Data in Practicep. 180
Methods to Convert Impact Measures to Moneyp. 180
Considerations When Selecting Data Conversion Methodsp. 187
Intangible Benefits of Green Projectsp. 191
Final Thoughtsp. 196
Calculating the ROI: Comparing Costs and Monetary Benefitsp. 197
Why the Concern About Project Costs?p. 197
Fundamental Cost Issuesp. 198
Fully-Loaded Cost Profilep. 201
Cost Classificationsp. 204
The ROI Calculationp. 204
ROI Misusep. 209
ROI Targetsp. 210
Intangibles Revisitedp. 211
Other ROI Measuresp. 211
Final Thoughtsp. 213
The Green Scorecard at Workp. 215
Reporting Resultsp. 217
Why the Concern About Communicating Results?p. 217
Principles of Communicating Resultsp. 219
The Process for Communicating Resultsp. 221
The Green Scorecardp. 230
Final Thoughtsp. 237
Implementing and Sustaining ROIp. 239
Why the Concern About Implementing and Sustaining ROI?p. 239
Implementing the Process: Overcoming Resistancep. 240
Assessing the Climate for Measuring ROIp. 242
Developing Roles and Responsibilitiesp. 242
Establishing Goals and Plansp. 245
Revising or Developing Policies and Guidelinesp. 246
Preparing the Project Teamp. 246
Initiating ROI Projectsp. 249
Preparing the Clients and Executivesp. 250
Removing Obstaclesp. 251
Monitoring Progressp. 252
Final Thoughtsp. 253
Referencesp. 255
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781857885545
ISBN-10: 1857885546
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 16th October 2010
Publisher: Hodder & Stoughton General Division
Country of Publication: GB
Dimensions (cm): 22.8 x 15.3  x 1.4
Weight (kg): 0.3
Edition Number: 1