This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Editorial and Production Functions.
Modern Technological Methods.
List of Figures.
Number Of Pages: 238
Published: 2nd September 1988
Country of Publication: US
Dimensions (cm): 24.3 x 16.3
Weight (kg): 0.56
Edition Number: 1