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Graphic Design History - Georgette Ballance

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Steven Heller and Georgette Balance have assembled an anthology of graphic design history in this collection of long-lost essays. Forty critical essays by leading writers, along with an interview with Louis Danziger, explore and define the unique developments, personages, and events that shaped the course of graphic design from its earliest beginnings at the turn of the twentieth century. Examining magazines such as Esquire, Avant Garde, and Fact; design styles such as Bauhaus, Dutch design, and Russian film posters; and designers from Georg Olden to Lucian Bernhard to Fortunato Depero, Graphic Design History offers a glance into the evolution of graphic design over the past century. Culled from obscure, hard-to-find sources, the writings in this collection provide a resource for students, teachers, scholars, and practitioners of graphic design.

Introduction: The Beginning of History
American Graphic Design Expression: The Evolution of American Typographyp. 3
A History of Design, a History of Concernsp. 13
Construction Workp. 21
Wheels of Fortunep. 27
Two Magazines of the Turbulent '60s: A '90s Perspectivep. 31
Post-Saturday Evening Post: Magazine Design and Its Dis-Contentsp. 41
Esquire and Its Art Directors: A Survivor's Talep. 51
Kicking Up A Little Dustp. 65
Lester Beall: A Creative Genius of the Simple Truthp. 75
On Merle Armitage: The Impresario of Book Designp. 81
Heartfield in Contextp. 89
Peter Behrens: Design's Man of the Century?p. 97
Lucian Bernhard: The Master Who Couldn't Draw Straightp. 105
The Search for George Oldenp. 115
An Eminent Pre-Modernist: The Curious of T. M. Clelandp. 131
H. N. Werkman: The Outsiderp. 139
Alvin Lustig: Born Modernp. 147
Fortunato Depero: Cheering Up the Universep. 153
Cipe Pineles: Artist as Art Directorp. 161
Massin Ahead of Timep. 167
Alexander Liberman: On Overcoming Aestheticsp. 175
The Brand Named Walter Landor: Historical Viewp. 181
Helene Gordon-Lazareff: The Tsarina Who Was ELLEp. 189
A Retrospective: Herbert Matterp. 195
Dan Friedman: The Design World's Favorite Enigmap. 199
The Visual Thinker Henry Worlf!p. 207
For the Voicep. 213
The Bauhaus in Dessaup. 225
Piet Zwart's NKF Catalogp. 229
The Bald Sopranop. 237
A Brave New World: Understanding Deconstructionp. 245
The Advertising of Magritte/The Magritte in Advertisingp. 253
Film Posters by Moscow's Stenberg Brothers, 1923-33p. 259
Souls on Firep. 267
Polemics and Politics, American Stylep. 273
The Rise and Fall of Design at a Great Corporationp. 283
Advertising: The Mother of Graphic Designp. 295
Ad Campaign of the Centuryp. 305
A Certain Commitment: Art and Design at the Royal PTTp. 313
Renewal and Upheaval: Dutch Design between the Warsp. 321
Interview with Louis Danzigerp. 329
A Danziger Syllabusp. 333
Indexp. 337
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781581150940
ISBN-10: 1581150946
Audience: General
Format: Paperback
Language: English
Number Of Pages: 352
Published: 1st June 2001
Country of Publication: US
Dimensions (cm): 24.13 x 17.15  x 1.91
Weight (kg): 0.59