Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business.
With "Google Analytics," you'll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration. You'll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both developers and marketers also shows you how to supplement Google Analytics with add-ons and external tools when you want to dig even deeper. Get a thorough description of how the Google Analytics system works Learn how to configure the tools to measure the data most relevant to your needs Use best practices to determine how to get your setup correct the first time Get information about many different types of implementations