Customers and customer service. Both go hand-in-hand, and both are essential to the success of your business. In today's competitive marketplace, if you don't provide good service you won't attract customers. And without customers, you don't have a business. Good Service is Good Business is a clear, simple, common-sense approach to making your company a service leader. Published originally in Australia, this new international edition is filled with simple-to-implement ideas that you can put into practice right away to boost your profits and your reputation.