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Good Luck : Creating the Conditions for Success in Life and Business - Alex Rovira

Good Luck

Creating the Conditions for Success in Life and Business

Hardcover Published: 10th August 2004
ISBN: 9780787976071
Number Of Pages: 160

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<i>Good Luck</i> is a whimsical fable that teaches a valuable lesson: good luck doesn&#8217;t just come your way&#8212;it&#8217;s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes&#8212;two leading marketing consultants&#8212;this simple tale is universally applicable and uniquely inspirational. <i>Good Luck</i> tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret&#160;to Max&#8217;s success lies in a story his&#160;grandfather told him long ago. This story within a story has a tone reminiscent of the classic <i>The Alchemist</i> and shows how to seize opportunity and achieve success in life. In&#160;a surprise ending, <i>Good Luck</i> comes full circle, offering the reader&#160;inspiration, instruction, and an engaging tale.

Industry Reviews

?...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea?? (The Guardian, 26th September 2004)

The International Best-Seller That Has Swept Europe--A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work

?Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince.?
--Philip Kotler, author, Marketing Management

You won't have much good luck if you do the wrong thing. This book make that all-important thing eminently clear"
--Jack Trout, management guru and coauthor, The 22 Immutable Laws of Marketing

?This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret.?
--Marco Jesi, president, Pepsico Europe

Part One: The Encounter.

Part Two: The Legend of the Magic Clover.

Part Three: Finding Good Luck Again.

Part Four: Some People Who Agree with Us.

Part Five: Decalogue, Moral of the Story, and New Origins of Good Luck.


The Authors.

ISBN: 9780787976071
ISBN-10: 0787976075
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 10th August 2004
Publisher: JOSSEY BASS
Country of Publication: US
Dimensions (cm): 21.59 x 14.99  x 1.78
Weight (kg): 0.28
Edition Number: 1