Globesity, Food Marketing and Family Lifestyles

By: Stephen Kline

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Hardcover | 1 January 2011 | Edition Number 1

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Hardcover
270 Pages

Dimensions(cm)
22.23 x 14.61 x 1.91

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This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.

Industry Reviews

'Stephen Kline's study of the politics of risk discourse and the globesity 'epidemic' takes us beyond the tired reliance on moral panics and sanctimonious finger waving by demonstrating how a thoughtful, deft analysis of social problems can open up possibilities of new approaches and ways of seeing children's consumer empowerment.' - Daniel Thomas Cook, Department of Childhood Studies, Rutgers University, USA

'[This] book provides a richly detailed historical perspective, which sets the present debates about food marketing in context through a meticulous and wide-ranging scholarship. In Kline's hands the "Globesity epidemic" becomes a window onto a much larger scene where parents and children need to navigate a sensible take on a vast array of personal and risky choices, while being surrounded on all sides by the competing pressures of commercial interests and government policy responses.'- William Leiss, University of Ottawa, Canada

'Steve Kline has an aptitude for provoking us to look at children's consumerism in a different way as he unpacks the complex interplay between food marketing, family lifestyle and the neoliberal marketplace. Based on sound theory and original empirical work this book offers a fresh perspective on the medicalised discourses on 'globesity' forcing us to rethink our moral panic about children's time spent in front of the TV screen.' - David Marshall, Professor of Marketing and Consumer Behaviour, University of Edinburgh Business School, UK

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List of Figures	p. vi
Acknowledgements	p. ix
Preface	p. xii
Introduction: Growing Up in the Risk Society	p. 1
Bad News: Lifestyle Risk Agenda Setting	p. 23
Framing the Body Politic: Advocacy Science and Setting the Risk Agenda	p. 37
Putting the Pan in the Pandemic	p. 58
The Policy Nexus: Assessing Children's Vulnerability to the TV Diet	p. 79
The TV Diet: Advertising as a Biased System of Risk Communication	p. 86
Risks of Exposure: The Influence of Food Advertising on Children's Consumption	p. 115
The Disruptive Screen: Understanding the Multiple Lifestyle Risks Associated with Heavy TV Viewing	p. 134
Beyond Blame: Unpacking Media-Saturated Domesticity	p. 153
Obesogenic Lifestyles in the Media-Saturated Household	p. 158
Panicked Parenting: Managing Children's Lifestyle Choices in the Risk Society	p. 171
Consumer Empowerment in the Media-Saturated Family	p. 194
Conclusion	p. 218
Notes	p. 228
References	p. 229
Index	p. 248
Table of Contents provided by Ingram. All Rights Reserved.

Globesity, Food Marketing and Family Lifestyles

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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